• Introduction to Search Engines
• What is keywords
• how keywords work
• What is long-tail keywords
• Using Google's Keyword Planner
• Analyzing competitor’s keywords
• Checking keyword competitiveness
• Choosing best keywords for maximum benefits
• Optimizing title tag of your website
• How to write effective meta description
• Meta indexing optimization
• Author and Geo Tags Optimization.
• How to make SEO friendly URL
• Optimizing h1, h2, h3 etc.
• Image Optimization
• Using SEO breadcrumbs with micro format
• Optimizing home page, footer and inner pages
• Sitemap Creation
• Understanding difference between SEO content or normal content
• How to write SEO friendly content
• Understanding keyword density
• What should be the ideal length of content
• How to format your content for better SEO indexing and indexing
• Avoiding duplicate content problem.
• What are Google Webmaster?
• Adding your website in Google webmaster
• Robots.txt file creation & uses
• XML sitemap creation and submission
• Creating Google analytics accounts
• Inserting tracking code into website
• Understanding different aspects of tracking
• What is link building
• Thorough site analysis for Off-page
• Analysis of competitor’s website for off-page SEO
• Using different told to understand competitors back link
• Understanding blog and why its good for your website
• How to set up a Blog in your website.
• How to write & publish an optimized article on a Blog engine.
• Optimizing blog for SEO.
• Understanding inbound links and outbound links
• How inbound links affects ranking of a website
• what is natural back links
• Understanding various kinds of back links
• What is do follow an donotfollow links
• What is website authority
• How to make manual back links from authority website
• What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for better SEO
• Search Engine submission of the website
• Social Bookmarking
• Integrating Social share tools in your website
• Directory submission
• Understanding blog comments
• How to find blog from particular niche
• Article submission to different PR websites for getting back links
• How to find blogs for daily comments
• What is .edu,.gov domains and what is it's value
• submitting your websites to trusted free-classified websites
• Press-release submission and distribution
• Adding your website to Alexa
• Checking alexa ranking
• Video submission and Optimization
• Yahoo answers and other important form submission
• Understanding value of local SEO
• Adding business into Google's Local business directories
• How to make your Google local lising profile 100% complete
• How to get reviews in Google local listing
• How to optimize your Local SEO with Local directories
• Using different tools to check website speed
• Optimizing CSS for faster load
• Optimizing Images for faster load
• Optimizing html code for faster load
• Understanding Gzip activation & CDN (Content Delivery Network) management.
• Minimizing http requests
• removing blocked content
• What is PPC
• Creating adword account
• Creating campaign
• Choosing right channel
• Creating ads
• Publishing ad
• Understanding ROI(Return on Investment)
• Understanding how bid works
• Tracking and conversion in adword
• Understanding Importance of Social Media
• What is social Media Marketing and why its important for online presence and branding
• Detailed coverage on Facebook
• Detailed coverage of twitter
• Detailed coverage of Google plus
• Detailed coverage of LinkedIn
• Why email marketing for business
• Understanding Do’s and do not’s of E-mail marketing
• Creating attractive email content
• How to avoid web spamming
• How to track your email conversion sand visitors through emails
• Understanding Lead generation process
• Why leads are essential for target customers
• How to collect genuine leads
• How to use your lead for best results
• Understanding newsletter for lead generation
• What is banner advertising?
• How to advertise your banner on Youtube
• How to advertise your banner on Facebook
• How to advertise your banner through Adword
• Identifying websites where we can advertise our banners
• Text Links vs Graphic links
• Understanding concept of how e-commerce websites works
• How UI/UX is crucial for e-commerce websites
• How to Apply Organic SEO strategy for e-commerce website promotion
• Using facebook for online promotion of e-commerce website
• Doing on-page and Off-page SEO for e-commerce websites
• What is PPC
• How it’s different from Organic SEO
• How to create Adword account and manage
• How to create successful campaign
• How to create better ads
• Understanding bidding in Adword
• Understanding conversion in PPC
• Understanding Mobile Marketing
• Why mobile marketing you should not overlook
• How to create effective banners for mobile marketing
• What is mobile Apps and how to optimize it on Google play
• How to create free blogs
• How to write effective blogs
• How to optimize blogs
• Engaging your visitors in your blog
• How to apply for Adsense
• How to earn extra money through Adsense
• Understanding Affiliate Marketing
• How to find best paying affiliates sites
• How to optimize your blog and website for affiliate marketing
• What is Google Analytics
• How to create analytics accounts
• How to integrate code on your website
• How to track your visitors
• How to optimize your blog/website as per users visits
• Changing your business strategy as per your visitors behaviour
• Why quality content is essential for website
• How to write unique content
• How to engage your visitors with useful content
• How to submit your content in the web for link generation
• How to earn as freelance content writer
• How to post your video on Yourtube
• How to optimize video for better search presence
• How to advertise on Youtube
• How to earn money on Youtube
• What is WordPress
• Why WordPress is best for blogging software
• How to install WordPress
• How to change theme
• How to add content
• How to SEO optimize WordPress website
• What are online reviews?
• How this affects your
• How to get reviews from your customers
• How to give polite reply for bad reviews
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