•Introduction to Search Engines
•What is keywords
•how keywords work
•What is long-tail keywords
•Using Google's Keyword Planner
•Analyzing competitor’s keywords
•Checking keyword competitiveness
•Choosing best keywords for maximum benefits
•Optimizing title tag of your website
•How to write effective meta description
•Meta indexing optimization
•Author and Geo Tags Optimization.
•How to make SEO friendly URL
•Optimizing h1, h2, h3 etc.
•Using SEO breadcrumbs with micro format
•Optimizing home page, footer and inner pages
•Understanding difference between SEO content or normal content
•How to write SEO friendly content
•Understanding keyword density
•What should be the ideal length of content
•How to format your content for better SEO indexing and indexing
•Avoiding duplicate content problem.
•What are Google Webmaster?
•Adding your website in Google webmaster
•Robots.txt file creation & uses
•XML sitemap creation and submission
•Creating Google analytics accounts
•Inserting tracking code into website
•Understanding different aspects of tracking
•What is link building
•Thorough site analysis for Off-page
•Analysis of competitor’s website for off-page SEO
•Using different told to understand competitors back link
•Understanding blog and why its good for your website
•How to set up a Blog in your website.
•How to write & publish an optimized article on a Blog engine.
•Optimizing blog for SEO.
•Understanding inbound links and outbound links
•How inbound links affects ranking of a website
•what is natural back links
•Understanding various kinds of back links
•What is do follow an donotfollow links
•What is website authority
•How to make manual back links from authority website
•What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for better SEO
•Search Engine submission of the website
•Integrating Social share tools in your website
•Understanding blog comments
•How to find blog from particular niche
•Article submission to different PR websites for getting back links
•How to find blogs for daily comments
•What is .edu,.gov domains and what is it's value
•submitting your websites to trusted free-classified websites
•Press-release submission and distribution
•Adding your website to Alexa
•Checking alexa ranking
•Video submission and Optimization
•Yahoo answers and other important form submission
•Understanding value of local SEO
•Adding business into Google's Local business directories
•How to make your Google local lising profile 100% complete
•How to get reviews in Google local listing
•How to optimize your Local SEO with Local directories
•Using different tools to check website speed
•Optimizing CSS for faster load
•Optimizing Images for faster load
•Optimizing html code for faster load
•Understanding Gzip activation & CDN (Content Delivery Network) management.
•Minimizing http requests
•removing blocked content
•What is PPC
•Creating adword account
•Choosing right channel
•Understanding ROI(Return on Investment)
•Understanding how bid works
•Tracking and conversion in adword
•Understanding Importance of Social Media
•What is social Media Marketing and why its important for online presence and branding
•Detailed coverage on Facebook
•Detailed coverage of twitter
•Detailed coverage of Google plus
•Detailed coverage of LinkedIn
•Why email marketing for business
•Understanding Do’s and do not’s of E-mail marketing
•Creating attractive email content
•How to avoid web spamming
•How to track your email conversion sand visitors through emails
•Understanding Lead generation process
•Why leads are essential for target customers
•How to collect genuine leads
•How to use your lead for best results
•Understanding newsletter for lead generation
•What is banner advertising?
•How to advertise your banner on Youtube
•How to advertise your banner on Facebook
•How to advertise your banner through Adword
•Identifying websites where we can advertise our banners
•Text Links vs Graphic links
•Understanding concept of how e-commerce websites works
•How UI/UX is crucial for e-commerce websites
•How to Apply Organic SEO strategy for e-commerce website promotion
•Using facebook for online promotion of e-commerce website
•Doing on-page and Off-page SEO for e-commerce websites
•What is PPC
•How it’s different from Organic SEO
•How to create Adword account and manage
•How to create successful campaign
•How to create better ads
•Understanding bidding in Adword
•Understanding conversion in PPC
•Understanding Mobile Marketing
•Why mobile marketing you should not overlook
•How to create effective banners for mobile marketing
•What is mobile Apps and how to optimize it on Google play
•How to create free blogs
•How to write effective blogs
•How to optimize blogs
•Engaging your visitors in your blog
•How to apply for Adsense
•How to earn extra money through Adsense
•Understanding Affiliate Marketing
•How to find best paying affiliates sites
•How to optimize your blog and website for affiliate marketing
•What is Google Analytics
•How to create analytics accounts
•How to integrate code on your website
•How to track your visitors
•How to optimize your blog/website as per users visits
•Changing your business strategy as per your visitors behaviour
•Why quality content is essential for website
•How to write unique content
•How to engage your visitors with useful content
•How to submit your content in the web for link generation
•How to earn as freelance content writer
•How to post your video on Yourtube
•How to optimize video for better search presence
•How to advertise on Youtube
•How to earn money on Youtube
•What is WordPress
•Why WordPress is best for blogging software
•How to install WordPress
•How to change theme
•How to add content
•How to SEO optimize WordPress website
•What are online reviews?
•How this affects your
•How to get reviews from your customers
•How to give polite reply for bad reviews
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